The success formula for companies in the past was simple: "Make a good product cheaply and sell a lot of it." However, the global market today is different. Whether someone's rights have been violated during the production process and whether raw materials have been procured transparently are now crucial for a company's survival.

Moving beyond mere 'greenwashing,' establishing substantive Business and Human Rights (BHR) policies is the most definitive way to build brand trust.

"International regulations are rapidly tightening; the generation of profit for private companies is no longer the sole indicator of business success, and 'Business and Human Rights' policies are the fundamental norms of today's global business"

1. UN Guiding Principles on Business and Human Rights (UNGPs), the core of 'global compliance' that is not a choice

Does the term 'Business and Human Rights (BHR)' feel unfamiliar? It is based on the 'UN Guiding Principles on Business and Human Rights (UNGPs)' established by the UN, and it is the core of global compliance that major developed countries, including the United States and the European Union (EU), are currently legislating.

Now, overseas partners and investors ask, "How does your company manage human rights risks in its supply chain?" If you cannot provide clear policies and answers to this, we are entering an era where even the best products may find their export routes blocked, or contracts may be canceled.

2. Greenwashing, labor issues, traceability of raw materials... details of risk management

Many companies shout 'eco-friendly' and 'win-win' from a marketing perspective, but if substantial data and policies do not support this, it will face backlash in the form of greenwashing. BHR policies act as a bulwark against such risks.

• Management of labor issues: We monitor potential human rights violations such as forced labor and child labor within the supply chain in advance.

• Traceability of raw materials: We ensure transparency from the extraction to processing and distribution of raw materials to protect brands from issues related to conflict minerals and environmental destruction.

• Authentic brand trust: Management activities based on actual policies, rather than just show, become a strong asset of trust for consumers and investors.

3. BHR practical solutions from the Agni Advisory Group

BHR cannot be implemented with good intentions alone. Professional strategies and guidelines that meet international standards are necessary.

The Agni Advisory Group has firsthand experience conducting national action plans (NAPs) and policy research directly within the UN Development Programme (UNDP) Asia-Pacific Regional Office's 'Business and Human Rights' Team. We provide practical solutions that are applicable in the field, not just textbook theories.

• Establishing BHR strategies: We design customized human rights management policies suitable for the size and industry of the company.

• Providing internal training and guidance: We offer specialized training and manuals to help employees understand and apply BHR in practice.

• Supply chain risk diagnosis: We diagnose human rights risks throughout the supply chain, including partners, and propose improvement measures.

The era when profit generation was the sole goal of companies has passed. Now, 'how you earn' determines the sustainability of the company.

Crossing the wave of global regulations to raise the quality of the brand, the Agni Advisory Group, equipped with UN practical know-how, will be the most accurate compass for you.