About

Contemporary Seoul advisory workspace representing Agni Advisory Group

Integrated counsel across market entry, operations, transactions and disputes.

Agni Advisory Group advises international companies at every stage of their work in Korea. We support new market entry, established local operations, cross-border transactions, regulatory matters and disputes arising from complex commercial relationships.

Our approach combines international legal rigor, commercial judgment and practical knowledge of the Korean market. Clients receive coordinated advice from issue identification through execution or resolution, with one accountable partner managing the path forward.

Enter

Market-entry strategy, intellectual property, regulatory readiness, entity setup and partner structuring.

Operate

Contracts, import and customs matters, compliance, local representation and ongoing commercial support.

Transact

Cross-border commercial arrangements, distribution and licensing structures, negotiations and strategic partnerships.

Resolve

International arbitration and cross-border dispute resolution, including early case assessment, evidence and document coordination, strategy with Korean and international counsel, settlement positioning and arbitration support.

Jenny Kang, Founder and Principal Lawyer of Agni Advisory Group

Jenny Kang, Founder and Principal Lawyer

Principal Lawyer (NSW, Australia) · B.Com, JD, MCIArb · International Trade, Compliance and Dispute Resolution

Jenny brings international legal depth and fluency in the Korean commercial environment. Her experience spans international institutions, multinational companies and government, combining the discipline of cross-border counsel with hands-on operating judgment.

  • UNDP, Business and Human Rights
  • UN Secretariat / Department of Peace Operations
  • Ministry of Foreign Affairs, Korea
  • PVH Group / Calvin Klein Korea
  • Porsche Korea
  • Chartered Institute of Arbitrators (CIArb), Dispute Resolution Committee

Korean market and commercial environment served by Agni Advisory Group

One accountable partner. A coordinated specialist network.

Clients work through a single point of contact. Agni coordinates the legal, regulatory, operational and commercial specialists required for each matter so that responsibility remains clear and no issue is lost between advisers, counterparties and the Korean market.

  • Legal, regulatory and disputes. Korean law firms, patent attorneys, customs specialists, technical experts and international arbitration practitioners.
  • Trade and operations. Import and export operations, freight, fulfilment and local compliance support.
  • Commercial execution. Distribution strategy, licensing, B2B partnerships, market communications and institutional programmes.

ABOUT AGNI

About Us

Agni Advisory Group brings legal rigor, commercial judgment and local execution together for international companies entering, operating, transacting and resolving disputes in Korea.

ONE INTEGRATED ADVISORY

Complex cross-border matters require more than a sequence of separate advisers.

Agni Advisory Group advises international companies at every stage of their work in Korea. We support new market entry, established local operations, cross-border transactions, regulatory matters and disputes arising from complex commercial relationships.

Our approach combines international legal rigor, commercial judgment and practical knowledge of the Korean market. Clients receive coordinated advice from issue identification through execution or resolution, with one accountable partner managing the path forward.

HOW WE WORK

One perspective across the full life of a cross-border matter.

Legal, regulatory, operational and commercial decisions are considered together, not passed between disconnected workstreams.

01

Enter

Market-entry strategy, intellectual property, regulatory readiness, entity setup and partner structuring.

02

Operate

Contracts, import and customs matters, compliance, local representation and ongoing commercial support.

03

Transact

Cross-border commercial arrangements, distribution and licensing structures, negotiations and strategic partnerships.

04

Resolve

International arbitration and cross-border dispute resolution, from early assessment and evidence coordination through strategy, settlement and arbitration support.

PRINCIPLES IN PRACTICE

The standards that shape how we advise, collaborate and remain accountable.

01 / VALUE

Clear judgment. Coordinated execution.

We identify what matters, explain the trade-offs plainly and remain accountable from first assessment through implementation or resolution.

02 / VISION

A trusted bridge for complex cross-border matters.

Our vision is to make Korea and international transactions more navigable by bringing legal, regulatory, commercial and operational decisions into one coherent strategy.

03 / CULTURE

Rigorous in analysis. Practical in action.

We work with candour, discretion and a bias toward execution. Advice is only useful when it can be understood, implemented and defended.

04 / DIVERSITY

Perspective across jurisdictions, disciplines and markets.

Different legal systems and commercial cultures can read the same issue differently. We bring those perspectives together to reduce blind spots and reach stronger decisions.

05 / SUSTAINABILITY

Growth designed to endure.

We support responsible partner selection, compliance by design, resilient contracts and commercial structures created for sustainable long-term development.

Jenny Kang, Managing Director and Principal Lawyer

LEADERSHIP

Jenny Kang

Managing Director & Principal Lawyer

Cross-Border Transactions | International Arbitration | Korea Market Entry

Jenny Kang advises on cross-border transactions, international arbitration, regulatory compliance and market-entry matters involving Korea. Her experience across international institutions, government and multinational businesses enables her to connect legal analysis with the commercial realities of implementation.

View full profileQualifications | Education | Experience

Qualifications

  • Admitted as a Lawyer of the Supreme Court of New South Wales, Australia
  • Member, Chartered Institute of Arbitrators (MCIArb)

Education

  • The Australian National University | AustraliaJuris Doctor
  • Curtin University | AustraliaBachelor of Commerce, Business Law
  • Ghent University | BelgiumSummer Law School: International Commercial Law and European Union Law

Selected Experience

  • United Nations Development Programme, Business and Human RightsBangkok, Thailand
  • United Nations Secretariat, Department of Peace OperationsNew York, United States
  • Ministry of Foreign Affairs, Republic of KoreaSeoul, South Korea
  • Porsche KoreaLegal and Compliance | Seoul, South Korea
  • PVH Group, Calvin Klein KoreaLegal Intern | Seoul, South Korea

Professional Activities

  • Chartered Institute of Arbitrators, Dispute Resolution Committee

THE AGNI MODEL

One accountable partner. A coordinated specialist network.

Legal, Regulatory & Disputes

Korean law firms, patent attorneys, customs specialists, technical experts and international arbitration practitioners.

Trade & Operations

Import and export operations, freight, fulfilment, regulatory implementation and local compliance support.

Commercial Execution

Distribution strategy, licensing, B2B partnerships, market communications and institutional programmes.

Discuss the matter that is shaping your next move in Korea.

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