PERSPECTIVES

Insights

Analysis and perspectives on cross-border transactions, regulation, markets and disputes.

Insights

When the distributor becomes the risk
When the distributor becomes the risk
On 20 August 2026, Deckers Brands named E-Land as the new Korean distributor for HOKA. Korean trade press reported it as a significant addition to E-Land's sportswear portfolio, and noted... Read more...
At the French Residence in S.Korea: notes from French Art de Vivre 2026
At the French Residence in S.Korea: notes from French Art de Vivre 2026
On 10 and 11 June, Agni attended French Art de Vivre 2026 at the Residence of the French Ambassador in Seoul, by invitation. The exhibition marks 140 years of diplomatic... Read more...
Agni Advisory Group Attends Italy’s National Day Reception in Seoul
Agni Advisory Group Attends Italy’s National Day Reception in Seoul
Strengthening ties with Italy’s institutional and business community while supporting Italian brands in their engagement with the Korean market Agni Advisory Group was pleased to attend the 2026 Italian National Day... Read more...
The in-house Korea plan: what it actually costs
The in-house Korea plan: what it actually costs
The instinct is reasonable. You have a capable regional manager. Korea is one market. Trade agencies will arrange introductions for free. Why pay an adviser to do what a competent... Read more...
ESG in Korea: what head office should be checking before 2028
ESG in Korea: what head office should be checking before 2028
ESG commitments are written at head office. They are tested three time zones away, on a factory floor, in a subcontractor's contract, or in a Korean distributor's employment practices that... Read more...
Mode In France Seoul: French Trendy Brand becoming distribution project
Mode In France Seoul: French Trendy Brand becoming distribution project
Earlier this year we attended Mode In France Seoul, the French ready-to-wear and accessories showroom that brings French labels directly in front of Korean buyers. The 2026 edition marked the... Read more...
On the ground in Milan: MILANO HOME 2026
On the ground in Milan: MILANO HOME 2026
In January, at the invitation of the Italian Trade Agency, Agni attended MILANO HOME at Fiera Milano Rho. Formerly known as HOMI Milano, it is one of the anchor events... Read more...